New eFusjon Bonus Program, Landing Pages, and International Expansion All In The Works

Here's the Round-Up for the eFusjon Corporate Conference Call for September 21st, 2009:

• Kathy Humpherys (VP of Field Relations and Development) hosted the call, which was partly a recruitment call and partly an update on corporate.
• The new eFusjon landing pages should be released soon. From what I gather, the landing pages will be easily customizable and viral web pages that you can send prospects too. On the call, Kathy also mentioned that there will be the capability to manage warm and cold leads. From Kathy's description, it sounded as though this will all be run through nxtgen.tv, which is where eFusjonMeeting.com is currently hosted.
• eFusjon corporate executives have meetings all week about international expansion. Remember, Canada is first and Rob Towles said eFusjon would expand into Canada by the end of the year.
• A new eFusjon bonus program is in the works. From the way the program was described by Kathy Humpherys, it sounds like corporate is finally on the right track with their bonus program. And what I mean (and have been saying for months) is that giving away cars and laptops is great, but the distributors who will win those are usually in the top echelon and industry veterans. If eFusjon really wants to excite the field and help ordinary distributors grow their businesses, it needs a bonus program for new distributors. If new distributors join the company and exhibit success their first month (read "earn money"), then they will be more successful and it will trickle up to distributors above. From what Kathy said on the call, it sounds like corporate is finally putting such a plan in place. We'll have to wait for the details though.
• No mention of Derek Broes on the call.

UPDATE: This evening, Dawn Snarr (Director of Marketing and Technology) sent the following update on some of the topics discussed on the call:

Bulk Order Program

A bulk order program is something that we have been looking into, since many of you in the field have shown great interest in having an opportunity like this made available. We have had various discussions and phone calls, brainstorming with some of the leaders in the field in order to get some input and suggestions. To date, not one single bulk order has been placed. If we ever do roll out a bulk order bonus program, you will be the first to know and it will benefit the entire field!

International Expansion

We are excited to update you on our expansion efforts. Today our international team flew in to our headquarters here in Bend, Oregon. They have been working with Vice President of Business Operations Aaron Callahan as well as Vice President of Product Development Keith Dillon to further our advances into foreign countries, the first of which will be Canada.

“Back to Basics” BONUS Program

We are going to be launching an ADDITIONAL bonus program at the beginning of October which will be available until the end of December 2009. This program will be exciting for everyone, whether you are a new Associate or a seasoned Executive! The goal of this bonus program is to provide a way for you to subsidize the early costs of building your business while you take time to build your residual income. It will also be structured in a way to encourage leaders to pay it forward to their downline, as they both will benefit with bonuses in the program. Details will be coming!

Mobile Application

We will be launching our new mobile application soon. We are standing by so that we can make sure we include the bonus program information. We can’t wait to make this available to everyone who will be receiving their iPod Touches in the next couple of weeks!

eFusjon Landing Pages

We hope to launch our efusjon landing pages this week! This is going to be a great tool for lead generating, opportunity sharing, and brand recognition. Due to the hosting fees associated with the viral landing pages, and the incorporation of a dedicated efusjon landing pages customer service center and pre-designed graphic layouts and content, the cost will be $9.95 per month. We are also working on adding a BONUS landing page for every distributor who is on active autoship!

Sizzle Video

Last, but certainly not least, we are announcing the release of our new efusjon sizzle video! A lot of you have been asking for this for quite some time now…and we are excited to bring it to you. The video includes some amazing graphics and animation, testimonials from leaders in the field, and an awesome overview of the efusjon opportunity. Check it out! It is also available on our YouTube channel and will be posted on the efusjon website tomorrow. The first part may look a bit familiar to you, but keep watching. :-)

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eFusjon's Compensation Plan Changes (Dramtically)

On August 6th, eFusjon announced the company would be changing their compensation plan so that all distributors would receive 1.25% commission on community overlap. (Distributors would continue to receive 4.25% on all personally enrolled and their downline.) According to eFusjon, the change is a raise of .25% for approximately 80% of the company. However, for the distributors who joined eFusjon prior to May 1, 2009, the change represented a pay cut for many. I have heard Rob Towles say that only about 3,900 distributors were actually affected.

The change represents the 4th adjustment to eFusjon's compensation plan since its inception. The first compensation plan ran from September 2008 thru December 31st 2008 (read about it here). In January 2009, eFusjon adjusted the compensation plan so that distributors were paid 4.25% on their entire downline, including community overlap. On May 1st 2009, eFusjon adjusted the compensation plan for the third time by reducing the commission on community overlap to 1%. However, all distributors that joined eFusjon prior to May 1st continued to receive 4.25% on community overlap -- effectively the distributors were "grandfathered" in. And while the 4th adjustment on August 6th provided the majority of the company with a pay raise, eFusjon stripped the distributors who were "grandfathered in" of their 4.25% commission on community overlap and made all distributors in the company equal at 1.25% for community overlap.

Now, let's get one fact straight, eFusjon's decision to reduce the commission on overlap for some of its distributors sent shock waves through the company. In my humble (but accurate) opinion, those entering a business or an investment in the early stages take on more of the risk and therefore should be paid out at a higher level than those entering the business or investment in the later and more secure stages. While I have not changed my belief regarding the distributors who shouldered the burden in the early stages reaping more rewards, I do accept the decision eFusjon was forced to make to support the longevity of the company.

More and more details continue to emerge surrounding the decision to level the playing field and ultimately make all distributors equal. The catalyst for the change came down to eFusjon being sharply watched by a number of State Attorney Generals and on the brink of being forced to close for an investigation. Why? Because a handful of distributors were advertising the massive amounts of money they were making to potential new distributors, but not disclosing the fact that the massive amount of money being made was due mostly to the "grandfathered" compensation plan -- sort of a bait and switch tactic. Of course, I do not believe this was being done by most maliciously, but the fact remained that the new distributors would (likely) not be able to make anywhere near the kind of money being advertised. Potential distributors were being lured under false premises, which lawmakers do not take lightly.

Now, the truth is many companies use "grandfathering" and eFusjon (in my opinion) would have likely fared well in court. But, the investigation would have forced eFusjon to shut its doors for months (or years) likely, and as a young company, eFusjon likely did not have the capital reserves nor the reputation (yet) to hunker down for a long battle. So, eFusjon's founders and legal team ultimately made the decision to make all distributors equal and give the majority of distributors a raise.

I cannot be sure why Rob Towles and eFusjon corporate have not yet come out and said all of this "officially". (And honestly, I do not agree with their choice.) I can only surmise that eFusjon did not want to scare its distributors with the thought of a lawsuit. While veterans of the network marketing industry know lawsuits are common place, eFusjon has brought in many new faces to the industry who might not be so comfortable with the thought of the company being sued.

Ultimately though, as Rob Towles has stated, a level playing field in compensation is more in line with his personal vision and will be better for the company over the long-term.

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Original eFusjon Compensation Plan from 2008

I stumbled across the original eFusjon compensation plan from 2008. All I have to say is, "Wow! Why didn't I know about eFusjon then?" Distributors were paid $10 monthly for each personally enrolled Associate and their personally enrolled Associate's downline. Plus, distributors received a one time $100 bonus for each personally enrolled associate. Not to mention, community overlap was paid at $5 per associate. Now, that is a lucrative compensation plan! Below are screen shots of two pages from the original Compensation Plan PDF (click on the images to blow them up):

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