eFusjon versus Derek Broes - Heating Up

The drama between eFusjon and Derek Broes is shifting into high gear after Broes has made some public comments and posts (most of which were cryptic) over the last few days.

A couple days ago, Derek Broes had what I can only label as a "bizarre" conference call. Broes never specifically mentioned eFusjon during the call, but his talk of new pursuits seemed to strongly indicate he would be taking a different direction and split ways with eFusjon. After most listeners were disappointed with the call, Broes proceeded to make a series of cryptic posts (which have now become commonplace for him) on his Facebook account. Unfortunately, I did not transcribe the most contentious post, but it was something along the lines of "emails, videos, recorded calls...the truth will come out." (If you transcribed the exact wording, post in the comments.) Then, a short while later, Broes just posted, "efusjon." Now, Broes may have relayed additional information to the public that I am not aware of as well (post in comments if you have more info).

But, whatever Derek Broes has been communicating to the public prompted Rob Towles to send the following letter to distributors:

Hello efusjon Team,

I am writing to all of you in relation to the unusual and disruptive events that have occurred over the past few days. The announcements, calls and electronic statements issued by Derek Broes were in no way representative or authorized by myself or any officials of the company. Derek is not an officer of the company nor privy to or sanctioned to speak on behalf of the company as a whole.

We apologize that over the past few months we haven’t been able to be more forthcoming with information. We know that it was somewhat confusing and frustrating, but please know that, for legal reasons, we are unable to communicate more directly.

However, in light of recent events we all agreed that it was important to inform you of the situation at hand to avoid any potential misunderstandings due to propaganda and statements being made. Additionally, in past notices to the field we have done our best to emphasize that we are the number one and only source for accurate information about the company and are readily available to provide answers as best as we can. We built this company on an open and honest business model and have no plans to deviate from that course.

Additionally, we want to address one other issue that has been raised on numerous occasions in reference to publicity. We want you to know that we have a seasoned PR group fully-engaged to conduct all outreach to the media in reference to efusjon. Unfortunately, the PR aspect was also interrupted and limited due to legal disclosure matters and we had to be very careful in what we did on that front. However, we have been working tediously to identify ways to work around it and have numerous programs currently in effect that will begin to draw media attention and raise awareness. Being sensitive to the field’s need for exposure to help sell product, they ask that if there are certain markets, publications or outlets that you want special attention paid to, that you email them to press@efusjon.com and they will reach out to them ASAP. All of us want and are looking forward to coverage of the company and products as we know that it will do a lot to help you sell product. We are expecting some media coverage to hit very soon as we have been conducting interviews about the company and have product in the hands of many elite journalists, television shows and more.

We want to reiterate that we work tirelessly to ensure that all facets of the company are operating at peak performance to ensure that the field can simply focus on what they came to the efusjon Energy Club for - to help build a great business with a great product.

We truly appreciate your membership and support and hope that we can alleviate any concerns you may have had.

The most important point in Rob Towles' letter is the admission that Broes and eFusjon are engaged in legal matters. Until now, we did not have official confirmation from Derek Broes or eFusjon. As I posted last week, I have speculations on what is occurring through various comments I have heard. I cannot be certain whether eFusjon and Broes are directly engaged in legal matters and/or if Facebook is still somehow involved.

I think eFusjon and Derek Broes have both wanted to relegate one another to the past, but unfortunately, have been unable to do so because of legal issues. Broes had indicated he wants to move on to other endeavors, and for eFusjon, Broes is a black cloud on their development that won't seem to go away. And the drama will likely continue to unfold...